The 32 options our first reviewer marked Like or Maybe, out of 104. Everything she marked No has been taken out. Each card keeps its code from the full review.
The strongest direction: families and groups, round heads with rounded ends, each person in a role colour.
Pupil teal, parent amber, staff indigo, leadership purple, PTA violet (the app’s role tokens). Staff, leadership and PTA are three similar purples, and pupil (2.7:1) and parent (2.1:1) are too pale on white for a graphic (needs 3:1). Contrast on white: Pupil 2.7 · Parent 2.1 · Staff 4.4 · Leadership 5.9 · PTA 4.3.
Parent (amber), pupil (green), staff (indigo): the same figure, each person in their role’s colour.
Leadership, staff, pupil, parent, PTA together, each in their colour.
The holding-hands family with each person in their colour: parent, pupil, staff. The colour changes exactly where the hands meet.
Round head, and every hand and foot end rounded too. Softer and friendlier.
Adult, child, adult; the child’s round head in the school colour.
If the people go round, the wordmark follows: the same letters with rounded corners and a round i-dot (top), next to the designer’s current cut (bottom).
Five people, every V the same: pupils, parents and staff together.
Stride and arm swing; the slant becomes forward movement.
Holding hands. The joined hands make the pair one continuous shape.
Adult, child, adult, hands joined. Isotype rule: the same figure repeated, only height varies.
The same rule with the two children in the middle.
The same family with fully rounded ends and clasps. Friendlier, but it no longer matches the wordmark and starts to look like generic clip art.
Worth exploring further: the rounded finish on every group, colour variations, merch reverses and the app icon.
Parent teal, pupils light teal, staff indigo, as on the PTA workshop site.
The same family in each colour of the range, one colour at a time.
Reverse, for merch, banners and stickers.
Parent, pupil, staff, arms up. Recommended role colours; round head, rounded ends.
Parent, pupil, staff, arms up. Recommended role colours; seamless round head, rounded ends.
Parent, pupil, staff, hands joined. Recommended role colours; round head, rounded ends.
Pupils in the middle form the V; a parent and a member of staff either side. Recommended role colours; round head, rounded ends.
Leadership, staff, pupil, parent, PTA. Recommended role colours; round head, rounded ends.
The workshop site’s set. Pupil and parent are two teals that are hard to tell apart, and pupil is 2.7:1 on white. Pupil 2.7 · Parent 3.5 · Staff 4.5 · Leadership 6.4 · PTA 5.6.
Pupils (green) in the middle form the V with true-length arms; a parent (amber) and a member of staff (indigo) hold their outside hands.
Bodies stay vibez blue, only the heads show the role: the family still reads as one brand colour from a distance.
The cheering family in today’s app colours for comparison: parent amber, pupil teal, staff indigo.
Round head (left) and seamless (right) at 96, 48, 32 and 16px.
White on print blue: chest print, sticker or banner.
The opened V at 96, 48, 32 and 16px. The head inside the arms keeps the figure compact, so it holds up small.
The cheering figure stands beside vibez; its V echoes the v that starts the name.
White on print blue.
A figure beside vibez at the height of the letters.
The arms forming the v are exactly as long as every other arm; the two adults stand closer so their hands meet naturally.